Notes.

Personal

Why I don't show my face

And why the voice you hear in my videos is AI.

2 min Chatbots & AI

AI chatbot on WhatsApp Business: a practical guide for small businesses

Meta's requirements, real costs, timelines and the typical mistakes that waste time and money.

9 min Chatbots & AI

How to measure a chatbot's real ROI in a small business

The 4 metrics that really count, the right formula and an anonymised case with real numbers.

8 min Productivity

Why your business loses 20 hours a week (and how to get them back)

The 6 usual time sinks in a small business, how to measure them in two weeks and turn them into money.

7 min Automation

AI agents for small businesses: what they are and what they can do

No hype: what they already do in real businesses, what they don't, and how to start realistically.

9 min Chatbots & AI

Why your business loses customers without an AI chatbot

Most questions arrive outside business hours. Without an instant answer, you lose customers every night without knowing.

5 min Automation

How to automate processes in your business with AI: 3 examples

Some tasks eat hours every week and don't need a human. Here are three you can automate with AI right now.

7 min